One thing I’ve noticed going through Y Combinator was how consistent were the messages repeated by the partners, the staffs, and the alumni network. As a startup founder, you should do two things: “write code and talk to users.” The more recent version is: “build product, talk to customers, and exercise” – which I think is a natural evolution, since YC funds a lot of non-software-only companies these days and the partners are getting a bit older. 😉
The entire message is around “Growth” and the way to get there is by writing code and talking to users. And stop doing anything else. Sounds simple, right?
‘The path of least resistance leads to crooked rivers and crooked men.‘ — Henry David Thoreau
Like water, our attention flows in a frictionless world. Real-time updates on social media, constant push-notifications on our mobile phones, and so many entertaining contents devours our attention little by little.
Attention, like time, is really a limited resource, varying perhaps among individuals, but finite as a person. One app might fight for your attention from the other. If you place the Kindle icon next to your Facebook icon, I can bet the Facebook icon wins your touch nine out of ten.